TASK+NO.+5


 * 5**. Think deeper - Look back at your our major question, how are you now going to use the information you have to answer this question.

__**Ryan's Question:**__ What is the cost difference between brand new products and second hand products?

__**RESEARCH:**__
 * **Question 3 Research** || **Link** ||
 * JB Hi Fi || [] ||
 * Trade Me ; help page || www.trademe.co.nz ; [] ||
 * The Warehouse || [] ||
 * The Warehouse - Contact Us || [] ||
 * Cash Converters || [] ||
 * __Answer:__**

People would buy second hand if it still a good product at a cheap price but if it was not a good price for its quality then they would rather buy brand new from a store. So if its a good product at a second hand price then it would be better than buying new but if not then it would be better buying new.

__**Alex's Question:**__ How much does it cost to advertise products on billboards, tv, newspaper, radios etc.?


 * < TV prices || [] ||
 * Billboard prces || [] ||
 * Newspaper prices || [] ||
 * raidio prices || [] ||

RESEARCH:


 * __1.__**The standard half-hour of television contains 22 minutes of program and 8 minutes of commercials - 6 minutes for national advertising and 2 minutes for local. National advertising is obviously your most expensive option, but even then the rates vary by Nielsen-rated viewership. Highly-watched programs can command rates in the millions of dollars. For example, a 30-second spot during the 2005 Superbowl sold for $2.4 million. Commercials during less-watched programs are more affordable, but the cost of those commercials may still run in excess of $100,000 per 30-seconds.
 * __2.__** We have negotiated various prices with different billboard companies. Billboard costs involve the rental space, printing of the skin, installing the skin and taking down of the skin. Negotiated prices are subject to conditions. To give you some idea we set up our first billboard between Highbrook Rd and Princes St, on the south bound motorway of Auckland. This was negotiated down from $3,500 to $600. Praise God. The total cost was $1,406 for the first month and then the rental per month of $600. A non negotiated billboard, say in the Auckalnd city centre can begin from $3,500 a month and up to $5,000 per month but that doesn't include the extra costs re installation and the skin. It will cost $184,000 per year.

__**3.**__ A full-page black and white ad in the Wall Street Journal National Edition will run you $164,300. A full-page color ad in the Wall Street Journal National Edition runs $210,300. Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad. Washington Post Newspaper Advertising Rates


 * __4.__ Radio advertising costs vary according to region and market share. But as with any form of advertising, the issue is not so much the cost of the ad as much as it is the amount of return it will bring. If an ad costs $5,000 but results in a $6,000 profit, then it’s a good deal. On the other hand, a $100 ad that only leads to a $90 profit isn’t worth much at all.

Matt's Question : 2. What is the cost difference between advertising on billboards or radio stations and which one has more effect on the consumers. I will also survey 15 people whether they like billboard or radio ads.

Research: I have found out that people like radio ads because they can listen to them and people like billboard ads because they can read them. I did a survey out of 15 people about whether they prefer billboard ads or radio ads and I found that 6 out of 15 people liked radio ads better than billboard ads so that means that billboard ads wins. I found out that it costs around $127.50 to rent a billboard.** At one radio station the cost for a short ad is $15.00.
 * I also found out that most radio ad prices change for different times.**


 * **Question 2 Research** || **Link** ||
 * Billboard Prices etc. || [] ||
 * Radio Website - Classic Hits (97.4 fm) || [] ||
 * Percentage of people who listen to the radio || [] ||
 * Percentage of people who listen to the radio || [] ||
 * Percentage of people who look at billboards || 95% of people look at billboards. 2.5% of people look at billboards whilst driving. ||